Create An Event

Log into your Eventbrite account and select “Create Event”.

2. Enter details under “Basic Info”.

Event Title – Give your event a fairly short and distinct name of up to 75 characters.

Type – Choose a type that describes your event, such as a class or celebration. For public events, this helps potential attendees find your event.

Category – Choose a category that matches your event, such as fashion or food. For public events, this helps potential attendees find your event.

Tags – Use keywords that your attendees are likely to type in to search for your event. The event tags that appear on your event page are automated and based on your event’s location, type, category, and subcategory.

Organizer – Select one of your organizers. To add or update an organizer, you will need to update your Organizer Profile.

3. Choose a location.

Location – Use the search bar under “Location” to search for the location, address, or city.

Online Event – Use this for online events only.

Coming soon – If you’re not sure where yet, choose this setting.

4. Select a date and time.

Event Start – The start date and time of your event.

End of event – The end date and time of your event.

Time Zone – Must match that of the region where your event will be held.

5. Click on “Save and continue”.

Click on “Save and continue”. Get more info on basic event info:

Create an event online only .

Create an event calendar with multiple dates

Details of the event.

1. Add a main image for the event.

Click to upload a JPEG or PNG file, no larger than 10MB.

Images of 2160 x 1080 px (at a 2: 1 ratio) are optimal.

  You can make changes later by hovering the cursor over the image and clicking the “Crop” icon.

To remove the main image from your event, hover over the image and click the trash can icon when it appears.

Be sure to check the copyright licenses of the images you are using.

2. Write a description.

Summary – Write a summary no longer than 140 characters to describe the most important details of your event. Also explain to potential participants why they should participate. The summary will appear next to your event title on Google, Eventbrite, and our partner sites when the event is public.

Description – Further detail the info you included in your summary. This helps attendees better understand what your event is all about. A calendar, sponsors or featured guests can improve the quality of your event’s page.

3. Add text, images and video.

Add Text – Add a section to frequently asked questions or provide more information about your sponsors.

Add Image —Add an image to your event description. If you want to add multiple images, you can do this. You just need to make sure the file is in JPEG, PNG, or GIF format and is no larger than 10MB.

Add Video – Add a section that shows a YouTube or Vimeo video. Be sure to check the copyright licenses of the videos you are using. Use the down and up arrows to move the sections. To delete a section, select it and click on the trash can icon.

4. Click on “Save and continue”.

Click on “Save and continue”. Get more info on event details:

Guidelines for image files

Eventbrite partner sites

Create tickets.

1. Go to “Tickets” and click on “Add a ticket”.

If you have just completed the “Details” section, you will be automatically redirected to the “Tickets” page. If you are starting from another point, go to   Manage Events , choose the event, then “Tickets”.

2. Enter the ticket information.

Choose your ticket type and enter the information on your ticket.

Free – Tickets cost nothing.

Paid – You must set a price for the ticket.

Donation – Participants can pay a personalized price.

3. Click on “Save and continue”.

Click on “Save and continue”. Get more information on how to create tickets:

Create and modify a ticket type .

Additional parameters and publication of the event.

1. Configure payments.

Check the following under “Payments”:

Payment options – Select your country and currency, and choose your payment method.

Payment Method – Tell Eventbrite where to send your payment.

Refund Policy – Set a refund policy for your event. Your refund policy cannot be changed once your event is posted.

Tax – Set a sales tax if your region requires it.

2. Define the ordering options for the participants.

Check the following under “Order Options”.

Order form – Choose the information to collect from your participants.

Order Confirmation – Create a personalized message for the order confirmation page and email.

3. Publish the event.

Select “Publish Event” (at the top of the page) and set your event to public or private 

For people who received the link — Anyone who received the event URL (link) can access the event.

Only people with an Eventbrite invitation – Use Eventbrite’s Email Invitation feature to invite specific people to register and participate in the event. This option does not work with invitations sent outside of Eventbrite, or with third-party tools like Mailchimp.

Only people with password – Create a password for attendees to access the event.

If you are posting your event as a private event, you will have the option of scheduling when you want to make your event public when posting. You can choose to:

Keep your event private  : select this option if you never plan to make your event public.

Schedule a date and time to make the event public:  Select this option if you plan to make your event public at a later date.

Event privacy settings can be changed at any time. Private events will not appear in Eventbrite’s public events directory, major search engines or partner sites. However, making your event “Private” after announcing it as “Public” will not remove it from third-party search results (like Google) if it has already been indexed by their system.

Hybrid Event Organisers

The objective of an event is to create links, to develop and strengthen an affinity contact – and to federate collaborators.

The ability to establish a strong and lasting relationship with an individual is superior over a physical event. Nothing replaces the power of face-to-face encounter. According to American studies, the transformation rate between a digital and physical exchange varies from 1 to 5.

By offering an opportunity for recruitment and internationalization, the virtual event is an undeniable complement to the face-to-face.

Thus the hybrid event combines the advantages of the 2 event formats .

Hybridization is an exceptional opportunity for the performance of events, whatever the health context.

To know everything about the hybrid event

It should also be noted that the lifespan of hybrid events becomes longer. This increase in the life cycle makes the event a real strategic variable for the company.

> The outdoor event

We rediscovered throughout the year – as long as it was possible – the advantages of the outdoor event:

– offer unusual , intimate, original places with a strong wow effect

– renew the event genre

– offer relaxed and warm atmospheres

in short, enable memorable experiences .

An example with the fashion sector:

In 2020, fashion designers offered us exceptional venues for their fashion shows:

– The roof of the Montparnasse Tower for Coperni

– A walk in the forest for Burberry

– The basin of a swimming pool for Sunnei

– The park of Buttes Chaumont pout Koché

– The Tuileries garden for Dior

– A wheat field for Jacquemus

– The private garden of a designer in New York …

These external events make it possible to renew the corporate event.

> The roadshow

In view of the sanitary conditions and the sustainability of the events, going towards its targets will be on the agenda for the year 2021.

A strong acquisition channel, the roadshow offers real proximity to its audience and allows for a differentiating and atypical experience. They ‘adapt to specific event projects.

Exclusivity and personalization will be major factors in 2021.

> The seminar

Faced with confinement and its brutality, the teams were strongly mobilized. They faced often difficult and mostly stressful working conditions. They underwent zoom meetings and other teams!

see our article: Why organize a post-covid 19 seminar?

To thank employees for their commitment and investment, companies will most certainly bring their teams together for seminars and other incentives – in a format other than the escape game and other virtual treasure hunt.

The lack of contact between salespeople used to emulation had an impact on their performance and results. This internal motivation was abruptly interrupted in 2020, as was their competition.

Incentives and other teambuilding formats will make it possible to re-emphasize exchanges, emulation and other sharing between sales forces.

The seminar risks being the winning format of the year 2021 helping to unite the teams!

Trend 3: sustainability of events

The year 2020 and its pandemic with multiple social, economic and psychological consequences will remain in all our memories and in the annals of world history.

2020 was also decisive for the environment with many climatic disasters – and colossal consequences all over the world: fires, hurricanes, cyclones, storms, floods, locust invasions… And let us remember that natural disasters cost more than 200 billion dollars in 2020 .

More than ever, we are aware of our impact on the environment . Sustainability is becoming a global necessity .

And reducing this impact will be one of the event trends for 2021  :

– Energy management,

– choice of an eco-responsible place,

– movement of guests,

– waste management,

– local and seasonal catering,

– reusable containers,

– limitation of packaging and overpacking…

All these factors and many more will now be taken into account in the organization of an event to reduce its carbon footprint and aim for the sustainability of each event .

How to Organize the successful event

Deciding to organize an event is not trivial. This requires financial and human investment and conveys the company’s brand image. The stakes are therefore high. We offer you some tips to make your events as successful as possible so that they are a source of profit for your business.

1. Clearly define your target and objectives. The event must be integrated into the overall communication strategy. So define what your goal is: should I attract new prospects? Retain my customers? Launch a new offer on the market?

2. Type of event: There are many types of events: seminar, breakfast, conference, technical workshop, exhibition, trade fair, evening, VIP event, team building, open day,…. Choose the method that best suits your objective and your target. So, to re-motivate your employees after a reorganization, opt instead for a day of team building

in a place of relaxation outside the company. To train your network of computer resellers on your new product, prefer a technical workshop where participants can ‘touch’ the product and attend a demonstration. To thank your best customers, invite them to a VIP party and book the more relaxed evenings to liven up your network of partners.

3. The date: to fix it, study the events organized in your region on the same target to avoid interactions. Prefer Tuesday and Thursday and avoid school holidays and periods of high activity in the profession or sector of activity you are targeting.

4. The place: You can hold your event in your premises, in a seminar room, in an offbeat place, … the choice will be made according to the message you want to convey, the image you want to convey (top range, modern, ecological, ..) and the tone you want to give to your event.

5. Internal or external? Do you have the skills and resources to manage this event? Or do you want to delegate all or part of the work to an event agency? If this is the case, you will need to give the agency a brief or specifications so that it can make several proposals that meet your expectations. As soon as the parties agree, the agency will set up a retro-planning with you and take charge of the entire organization of your event, from the start of the project to its success.

6. Communication: in order for your target to attend the event, you must inform them. If the target is small and precise, the best is to send an invitation to all the contacts (electronic invitation, ‘card’ for VIPs, SMS, etc.). Do not hesitate to follow up by phone after sending. The criteria for success lie in the base to which you will send the invitation (is it qualified, up to date, well targeted?) And in the graphics and the catchphrase you have chosen. To reach a new target, you will need to communicate in the various media affecting it (specialized press, radio, specialized websites, newsletters, etc.) well in advance of the date of your event.

7. D-day: take care of the signage, reception (badges, welcome coffee), entertainment, stick to the planned schedule as best as possible, and leave a trace for visitors (goodies, documentation, etc.). Prepare an evaluation questionnaire and encourage participants to complete it. Do not neglect the absent but send them the presentations or contact them directly.

8. Measurement and exploitation of results: exploit your event by measuring the number of present compared to your objective, by re-contacting all the participants and by following up on short-term projects if there are any. If you have new contacts, enter them in your customer base and if you can, register this event in continuity  

To succeed with your B to B event, it is therefore imperative to define your target and objective, to do it well upstream, to respect a retro-planning, to communicate as much as possible to create traffic and to exploit all the data. harvested the same day.

Digitalization Of Events

In 2020, the pandemic imposed the transformation of the events sector with the digitalization of events. Some events have gone virtual: convention, seminar, trade fair.

Emergency solutions in 2020 in the midst of a health crisis, digitalization is anchored in the global events landscape. This 2020 evolution will continue in 2021, even when physical events can resume without physical distancing constraints.

When we talk about digitalization, we are far from Zoom meetings or other Teams.

Everything digital is not just a simple live streaming and its replays.

In 2021, the digital event will grow by strengthening or developing:

– Interaction and engagement

– Communication of the event

– Networking

– Digital animations …

And all types of events can be digitized: seminar, convention, fashion show, evening, concert, greeting ceremony.

significant advantage: the virtual event allows events to be measured and to optimize ROI, a strong argument for the company.

But beware, digitizing your event is not simply transposing content. Organizing a virtual event requires rethinking the event taking into account its constraints with the advantage of increasing its life cycle.

Trend 2: the format of events

Whatever its format, the event remains the meeting .

It is the very heart of our business. This is its raison d’être.

So as soon as sanitary conditions allow, we will find physical events. After a year of social isolation, everyone dreams of it!

But these gatherings will be different from what we have known in our world before.

In addition, habits have been adopted by companies.

People will certainly travel less – aware of the impact of air transport on the environment.

So we can isolate 3 directions regarding the format of events in 2021

> Professional events in small groups

With the sanitary measures and the habits taken, the small event stands out as the optimal solution.

It is indeed a reassuring alternative for participants and organizers.

After a year of relational scarcity, this human-sized format is an opportunity to pay close attention to the guests and to interact with everyone.

They also offer many advantages like

– Access to exceptional and atypical places

– Create intimate and warm atmospheres

– Chat with each guest

– Personalize the experience

And in addition, they adapt to all types of events, intended for an internal or external audience:

– The company evening for your executives or gala evening for certain clients

– Seminar or Team-building for your managers

– The meeting for your staff

– Weekends for your VIP clients

– Product launch for influencers

– The fashion show for your ambassadors …

The small event format makes it possible to invite guests to an original and very popular event.

1. Set the location of the event to “Online”.

Create an “online” event:

Go to the “Manage Events” section of your account.

Select “Create an event”.

Under “Location”, select “Online”.

Save your changes.

For Premium plan users with Eventbrite Music, select “Online” (under “Places”).

2. Go to “online event page”.

3. Add live feed, webinar and more to this page.

Choose from the listed services (like Zoom and Vimeo Live) or add a direct link to your live stream or webinar.

Then change the layout of your event page online.

Add text, images, videos or links to your page.

Click on the gear to change the visibility.

Rearrange the sections with the up and down arrows.

Click on the recycle bin to delete a section.

Your online event page will also remain published after your event has ended.

4. Save the changes. Click on “Preview” to preview the event page online.

5. Finish creating the event.

Before you publish your event, check the following:

Go to “Details” and add an image, summary and description to the event.

Go to “Tickets” and create free and paid tickets for your event.

Check the details of your event and publish it by clicking on “Publish”.

Find out how to create and publish an event .

Understanding the participants’ experience

1. Attendees get a link to the event’s online page.

Attendees can find your event page online from:

The confirmation email they receive after registration.

The event page on Eventbrite (after registration).

Reminder emails they receive before the event.

2. Participants log in to access the content.

For security reasons, attendees must sign in to their Eventbrite account to view the event page online.

Once on the online event page:

If they sign in with the correct account, they can view your content.

If they haven’t signed in or are signing in with the wrong account, they’ll be prompted to sign in again.

What Is Event Organization

1. Organization  

It might sound obvious, but the best way to ensure the success of an event is to be impeccably organized from the start . Even if online tools like Asana or Trello will be of great help to you, it is imperative to ask yourself a series of questions: What type of event? What kind of space? What budget do we have? What are the safety and health measures to be applied? These are just a few examples of the questions you should absolutely consider.

2. Choose the perfect date

Choosing the right date is vital. Ensuring that the event does not coincide with any other sporting event or local venue will not only ensure audience participation, but also the impact of your event. You will also need to choose a date with enough time to prepare and promote it properly.

How to organize a sporting event

3. The choice of location

The place chosen to develop a sporting event must have sufficient reception capacity, be safe and accessible to the public , whether it is an outdoor or indoor space. It will be necessary to take into account the permitted reception capacity and social distancing measures.

4. Visualize the course of the event

A match, a tournament, a league? How many people or teams will participate? Does the event include several sports or a single discipline? What will be its format? It is never too much to consider all the details of how the event unfolds. Writing down your vision for the event in detail , from start to finish, can be helpful. This will ensure that you improvise as little as possible.

5. Calculate the supplies you will need

Make a list of the supplies and equipment you will need to organize your sporting event: certificates, signs and signs, whistles, medals, trophies … And of course, take into account the personal protective equipment (PPE) such as masks, hydroalcoholic gel and disinfection cleaning products.

How to organize a sporting event step by step

6. Health and safety

Make sure, in all stages of your event, that the security measures announced by public institutions to protect the public and participants are respected. In addition, we advise you to take out civil liability insurance . If you don’t have the right insurance, you will probably have to pay a considerable sum in the event of an accident, which is quite common at a sporting event.

7. Staff and volunteers

If you want to know how to organize a sporting event, one of the most important points is knowing the amount of staff you will need to assist the guests . Most events of this type hire both staff and volunteers . The selection and the instructions given to the whole team are among the tasks which, without a doubt, will be decisive in the outcome of the event. Invest the time it takes to train all the actors who will participate in the big day so that they receive clear instructions at all times.

8. Promote your event

Then, you have to actively promote your sporting event. Send information by e-mail, use social networks and if you have enough budget, launch an advertising campaign in the press or outside (signs, means of transport, etc…). Don’t forget to invite the local press and influencers related to the theme of the event to attend . They will take care of helping you promote your date. The more effort and resources you invest in promoting your event, the better the outcome!

How to organize a protocol sport event

There are only two things left for you to do. The first: review all the details of your plan to see what you can improve or refine. The second is to start selling tickets ! For this you will need to use the services of online platforms like Eventbrite or, if you have a website, open an online purchase or reservation page. 

We hope to have cleared your doubts about the steps to follow to organize a sporting event and that by following these tips, your event will be a real success! Do not forget that on the website of the Convention Bureau of the Costa del Sol you will find a lot of other information on the organization of events in the province of Malaga .

Steps To Event Organisers

Restrict access to content by ticket type.

If you want to restrict content by post type, as in the following examples:

You’re hosting a multi-day conference, and each type of ticket is for a specific meeting.

You offer a bonus webinar to attendees who have signed up for a VIP experience.

You have a diverse audience that required different resources.

If so, follow these steps:

Go to “Manage Events” and select your event.

Go to “Online Event Page”.

Select the gear next to the section you want to restrict.

Click on “Restrict access to”.

Select the desired tickets:

Click on “Apply”.

2. Restrict access to content by hour.

If you want to change the time the content is available, as in the following examples:

You want to keep the webinar link hidden until the event begins.

You are hosting an event over multiple days and want the content to appear at different times.

You want to make certain links or content available once the event is over.

If so, follow these steps:

Go to “Manage Events” and select your event.

Go to “Online Event Page”.

Select the gear next to the section you want to restrict.

Change “Visibility” from “Hide until event starts” to “Custom calendar”.

If you are setting up a custom calendar, choose start and end dates.

Please review this information before you begin

Once an email is sent or queued, it cannot be canceled or stopped.

PDF documents, videos, and PowerPoints cannot be attached to an email.

Eventbrite automatically creates a 48 hour reminder email when you create your event.  

1. Go to your Event Dashboard.

Log into Eventbrite, and go to “Manage my events”. Then select your event.

2. Go to “Participant emails” (under “Manage participants”).

If your event has multiple dates and times  :

Choose a date under “Occurrences” to send an email to participants on that date.

Choose “All Occurrences” under “Occurrences” to send an email to all attendees (for past and future dates).

If you don’t see “Attendee Emails” and you are part of an Organization, contact the account administrator. This may need to update your Team Member permissions to allow you to send emails.

3. Create or edit an email.

Choose “Create a new participant email” or click “Edit” to update an already existing email. 

Edit the automatic reminder email to add a personalized message or to edit it once it is sent.

4. Configure your email.

Name – The name of the person or organization sending the email.

Reply email – Click and delete the default email to change the destination for replies.

To – The recipient of your message.

Subject – The text participants see before they open your email

5. Add your message.

Write a message for your participants. For best results, do not copy / paste from other word processors (as this may add hidden formatting). To add an image, click on the “tree” icon.

6. Send a test email.

Click “Send Test” to send yourself a test email as a preview. Your email may look different on other email services. For best results, test on multiple email services (Gmail, Yahoo, etc.)

7. Choose when to send your email.

You have 3 options:

Send now.

Send on a specific date and time (the send time will be based on the time zone of your event).

Please enter a number of days, hours or minutes before the start of the event.

After you send your email, the status will change to “Queued”. After you have sent your email to all recipients, it will change to “Sent”. 

The amount of time an email spends in queue depends on the number of emails sent through Eventbrite across all accounts. Refresh your page to see the current status.

8. (Optional) Check your emails.

Return to “Attendee Emails” to see scheduled and sent emails.